If you are a small business owner, you may not be a master at online marketing, and that’s OK. It can sometimes feel like you’re drowning in online marketing options… from social media, to running a website, to blogs, newsletters, etc. You name it, it’s out there and can be used to market your product or service.
Of recent, Project Pros has been discussing the importance of blogs and newsletters. We’ve concluded that both bring on different qualities to the business. So, should you be doing both? The answer is yes.
Some may think that blogs and newsletters are the same. They’re not. Here are some key differences between the two:
A blog is featured on your website and can reach a broad audience of people, creating the potential for new business.
Newsletters are emailed to your current customers that are subscribers to receiving information.
Blogs allow you to discuss industry specific topics, allowing you to give your knowledge.
Newsletters target your current customer base and typically promote your business with specials, promotions, events, etc.
Blogs remain on your website indefinitely while newsletters are sent out once via email.
You can share a blog via social media because it has a link to the web page where it resides.
Even though they may not come off as drastically different, they are. By just offering one, you cannot achieve the results of the other. For example, a blog cannot sustain a lasting relationship with customers the same way that an email newsletter can. And an email newsletter is not a permanent posting on our web page that displays your knowledge and expertise.
Putting in The Time
The biggest problem that business owners face when it comes to producing both blogs and newsletters is time. The trick is to work smarter, not harder….so consider outsourcing! We are Pros at newsletters and blogs (social media and website development too!) and we want to help you and your business be as successful as possible!