Finding out what your customers want doesn’t have to be a random stab in the dark. There are so many resources at your disposal to better understand your customers and gain insights into their behavior and how they interact with your website.
Tools to Help
Here are a few of the tool suggestions to discover more about your customers:
1. Heat maps: reveals where the most activity is on your website. It will provide key data like where your web users are hovering their mouse over the most, where they are clicking, and how far they are scrolling down.
2. Google Analytics: provides a ton of customer related data for business owners. A few of its most helpful services are providing demographic data, such as where your customers are from what their interests are, as well your bounce rate (bounce rate is the number of web visitors that navigate away from the website after only one click).
3. Brandwatch: is a great way to see what people are saying about your brand via social media. This app allows you to scroll through posts that use your brand name so you can see the real feelings people have about your brand… the good, the bad, and the ugly!
These resources can be used for so much more than we highlighted, plus there are several other available resources we didn’t even mention! Which means you have no excuses!
There are so many ways to learn about your customers such as: their likes and dislikes, how they interact with your page, and what you can do differently to reach them. The web is your oyster, so get to taking advantage of all that it has to offer!
If you lack the time and energy to understand how to use these resources and read the data it provides, we at The Project Pros can help! One of our specialties is developing websites, growing your online presence, and utilizing all the resources the web has to offer in order to better understand your customers. So, come to us with all your website qualms and we will take it from there!