The Importance of Social Media For Your Business

Social media is ingrained in every aspect of our society today. Most people have access to their accounts at the tip of their fingers. This ease of access has put an enormous pressure on users to stay up to date and keep up with their friends and followers. With so many different platforms, and unwritten rules for each one, social media can be a daunting task. Luckily, there are companies out there dedicated to posting and maintaining activity on social media accounts, which has been proven to build better customer relationships and increase sales.

Social media starts with friends and followers. The first thing a company must do to have a successful social media campaign is to invite others to like and follow their page. Once a follower is obtained, future posts will begin to fill their feeds. This can work like free advertisement for your business.

A Brand That Customers Trust

In the competitive world of work we live in, customer loyalty is becoming more important. Consumers stick with brands they trust. A well-built social media will give companies a way to strengthen that trust. For example, making posts that highlight specific features of a product or service allows customers to have a way to answer questions they have about the product. Alternatively, they could post a raving review to a potential customer to create new leads for the business.

Laptop w/ social media apps showing

Social Media Activity

Activity also plays an important factor with social media. Companies that have little activity or post very infrequently on their accounts are typically attributed as being a small business that does not sell a lot of product. Since online stores are becoming more prevalent, having a strong social media presence will give the impression the company is large and stable.

One reason companies struggle with their social media presence is because they do not have enough hours in the day to dedicate to posting content. Posts aren’t always quick work, and many times they will require a couple of hours per day. However, since running a social media for a small business does not take a full 8 hour day, owners are caught in a difficult situation. Do they hire a full time employee for work that wouldn’t require full time job? Luckily, there is a solution to this problem.


A common practice for companies today is to outsource their social media presence. Many small businesses out there, such as The Project Pros, are able effectively manage a company’s social media account, without having to retain a full time employee. Some companies charge by the hour, others with a monthly fee. Both options will equate to a lower rate than having to hire a full time employee.