When it comes to running social media for your business the internet is swimming with suggestions on how to use your business social media accounts to connect with/ expand your market. But what about your personal social media accounts? As business owners, what happens to our personal Instagram and Facebook accounts when we make business profiles? Do we continue to grow and pay attention to our personal accounts? Do they still matter? Do they reflect our brand image?
The answer to all the questions above…YES! The internet provides a false sense of invincibility, giving us the courage to blurt out to the world whatever is on our minds. However, you could potentially pay for it while feeling the ‘internet courage’ to make a statement. This means that if you have a social media account to your name, it is reflecting your personal image and your brand.
Social Media No-No’s
Navigating the management of so many different social media accounts can be stressful and confusing. Here are some tips for what to do and what not to do on your personal social media accounts while trying to run a business and build a brand:
· Don’t get political…. Or do, but just know that when you choose to get controversial on your social media, you will likely drive away an entire group of potential customers.
· Take a stand for something! Conscious Capitalism is the wave of the future. Consumers are tired of self-serving businesses, so use your platform to make a difference in this world- and not just to attract customers, but because it’s the right thing to do! What do you want to do to make a difference?
· Don’t abandon your personal social media profiles while trying to build your business accounts. Both accounts are great for networking and growing your customer market and both can reach a broad range of people across many different demographics.
· Keep things appropriate. This is good advice for anyone, not just business owners.
· Who YOU follow matters. This kind of goes along with the above bullet point… don’t follow inappropriate accounts or accounts that post content that may run contrary to what your brand message is.
Don’t justify bad internet etiquette by telling yourself that “social media doesn’t matter,” because what you say is what’s important. And clicking the delete button on a post isn’t a time machine. Our culture is increasingly leaning on social media for communication, so treat it like an actual real-life interaction. Ask yourself: Would I say this to someone in real life? Would I act this way? Would I want this person to know this about me? If your answers are not definite in your mind, you may want to re-think it.